Wendy’s Frosty Key Tag 101

The Frosty® Key Tag is one of the best perks of being a Wendy’s fan. When you purchase a Frosty Key Tag, a portion of your purchase is donated to the Dave Thomas Foundation for Adoption®.

The Frosty® Key Tag is one of the best perks of being a Wendy’s fan. When you purchase a Frosty Key Tag, a portion of your purchase is donated to the Dave Thomas Foundation for Adoption®.

Why This Small Tag with Big Rewards Should be on Your Radar

They say the best things come in small packages. Well, at Wendy’s®, they come in small tags. The Frosty® Key Tag is one of the best perks of being a Wendy’s fan. When you purchase a Frosty Key Tag, a portion of your purchase is donated to the Dave Thomas Foundation for Adoption®. That key tag then gets you a free Jr. Frosty with any purchase for an entire year*. Talk about a win, win! But for those who still aren’t familiar with the small but mighty Frosty Key Tag, here’s a quick reference guide to help you out.

What is a Frosty Key Tag?

Wendy’s Frosty Key Tag program is one of our favorite fundraising efforts in support of the Dave Thomas Foundation for Adoption. For just $2 (talk about a steal!), you can give the gift of a FREE Jr. Frosty with any purchase for an entire year. In fact, 85% of proceeds from each Frosty Key Tag purchase are donated to the Dave Thomas Foundation for Adoption to help find adoptive families for children in foster care.

Where can I purchase a Frosty Key Tag?

You can purchase a Frosty Key Tag at participating Wendy’s locations.

Who do Frosty Key Tags benefit?

Proceeds from each Frosty Key Tag purchase will be donated to the Dave Thomas Foundation for Adoption to help find adoptive families for children in foster care through their Wendy’s Wonderful Kids® program. This year, our goal is to raise $10 million for the Foundation through the Frosty Key Tag program.

When can I purchase a Frosty Key Tag and how long can I use it?

Wendy’s restaurants will sell Frosty Key Tags (while supplies last) until January 31, 2019. You can use your Frosty Key Tag from January 1, 2019 through December 31, 2019.

How can I use my Frosty Key Tag? 

Place your Wendy’s order at the counter or at the pick-up window, tell our team members that you have a Frosty Key Tag, and order your free Jr. Frosty. We suggest pairing your Frosty with an order of our hot and crispy, natural-cut sea salted fries, but the choice is yours!


* One free Jr. Frosty per visit, per key tag with any purchase. Valid only at participating locations. 85% of every $2 key tag sold 11/5/2018 to 1/31/2019 will benefit the Dave Thomas Foundation for Adoption. Key tags valid from 1/1/2019-12/31/2019.

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