New Ways to Buy Boo! Books™
Jr. Frosty® Trick-or-Treats Help Children in Foster Care Find Forever Families
Every fall, Wendy’s® begins its annual Boo! Books™ fundraising campaign, designed to raise millions of dollars for the Dave Thomas Foundation for Adoption® (DTFA and Foundation). The Foundation upholds Dave Thomas’ vision that every child should have a permanent home and loving family. Thanks to fundraising programs like this, the Foundation has found permanent, loving homes for more than 9,000 children in foster care. * For just one dollar, you can help make a difference in the life of a child in foster care – and be this year’s “must stop” on the trick-or-treat trail.
Available starting this week, Boo! Books** feature five coupons – each one for a free Jr. Frosty® treat. Eighty-five cents of each one-dollar purchase goes directly to the DTFA, which then provides crucial funding to adoption agencies to hire and train specialized recruiters through its signature Wendy’s Wonderful Kids® program. Wendy’s Wonderful Kids recruiters have the important job of finding forever families for the children in foster care through a child-focused recruitment model.
Wendy’s first started selling Jr. Frosty Halloween coupon books back in 2003 and, over the last 15 years, the campaign has raised nearly $40 million for the Foundation. This year, our goal is to raise $3.5 million, and we need help from our fellow Frosty-loving deal-hunters.
Luckily, it’s easier than ever to purchase Boo! Books this year. In addition to being available in-restaurants from 9/16-10/31, you can also purchase Boo! Books through the Wendy’s app, restaurant self-order kiosks and DoorDash.
Here’s a closer look at this year’s enhanced purchase options:
Now through October 31, you can purchase Boo! Books at a Wendy’s restaurant while supplies last. Just ask a team member to add them to your order, either at the counter or in the drive-thru.
Wendy’s App and DoorDash
You can also add Boo! Books to your order on the Wendy’s App or through DoorDash. Boo! Books can be found easily in the “Our Picks” and “Frosty” categories within the menu.
If your local Wendy’s has self-order kiosks, you can add Boo! Books directly to your order using the touchscreen. Boo! Books can be found easily in the “Our Picks” and “Frosty” categories within the menu.
These Halloween-themed coupon books are the perfect way to treat your loved ones to a Frosty and help the Foundation find forever families for children in need. Hurry and get yours today while supplies last!
*As of June 30, 2019
**At participating U.S. Wendy’s restaurants, 85¢ of every $1 coupon book sold from 9.16.19 until 10.31.19 will benefit the Dave Thomas Foundation for Adoption. Not for resale. Redeemable for one free Jr. Frosty at participating Wendy’s restaurants. Please present original coupon before ordering. Not valid with any other coupon offer. Not redeemable for cash. Limit one coupon per person per visit. Void if altered, copied, sold, exchanged, transferred, or presented in digital format. Valid from 11.1.19–1.31.20