Wendy’s Cups Support the Dave Thomas Foundation for Adoption
Support the Dave Thomas Foundation for Adoption during National Foster Care Month with a Wendy’s cup and Snapchat
“I didn’t think that I would have a family again. I didn’t think I would have love, and with that, my world is just so much brighter.” —Maci, adopted at age 17
“It just feels great to be wanted and to be home.” —Haylee, adopted at age 13
“Being adopted gave me the belief that my family will never leave me.” —Alex, adopted at age 12
These are just a few quotes from children the Dave Thomas Foundation for Adoption® (DTFA) has been able to work with over the years as part of their Wendy’s Wonderful Kids® (WWK) program.
It’s hard for most of us to imagine not having a home, or being surrounded by loved ones. For the approximately 400,000 children living in foster care in the United States, home is a concept. Of those 400,000 children, more than 123,000 are eligible to be adopted, and we believe that every child deserves a permanent home and loving family. The work the Dave Thomas Foundation for Adoption does through Wendy’s Wonderful Kids - its signature program - has helped more than 8,500 children find their forever families.
In celebration of National Foster Care Month, we’re proud to bring back Cause Cups: a simple way you can help Wendy’s® raise money to support the Dave Thomas Foundation for Adoption. Funds raised from the Cause Cup program* will help the Foundation continue to scale Wendy’s Wonderful Kids so they can continue to work towards their goal of finding a permanent, loving home for every child in the foster care system. It’s so easy, all you have to do is Snap a photo!
Starting this May, we’re partnering with Snapchat again to spread the love and support adoption through our Cause Cup program that now features a unique Snapchat lens. Here’s how it works:
New Snapchat technology will prompt Snapchat users to scan their phone over the Wendy’s cameo on our beverage cups
Once your camera detects the marker, a unique Wendy’s experience comes to life in the Snapchat app
This immediately shareable content showcases the cup and will alert your followers that a donation has been made to the DTFA!
Thanks to the generosity of our friends at Dr. Pepper® and Coca-Cola®, Wendy’s will donate $5 to the DTFA for every Snapcode scanned, up to $500,000.
It’s a simple, fun way to support a cause that’s been important to Wendy’s since our founding 50 years ago.
The next time you visit a Wendy’s restaurant, make sure to take a second to Snap a photo of your Cause Cup and share our commitment to supporting foster care adoption!
*At participating restaurants. For each Snapchat code unlocked through 8/5/19, $5 will be donated to the Dave Thomas Foundation for Adoption, up to a maximum of $500,000.